Celebrity Cruises just introduced a new approach to cruising called Always Included, putting an end to what it says are confusing promotions, complicated add-ons, and limited-time offers. Thanks Celebrity!  From now on, every Celebrity vacation (except the Galapagos sailings) will include Wi-Fi, drinks, and tips:

Unlimited Drinks: Classic cocktails, wines by the glass, beer, sodas, specialty coffees and teas, juices and bottled water can be fully enjoyed without worrying about the tab.

Unlimited Wi-Fi: A free, always-on connection to social
media, email and the web allows you to surf the Internet as much as they want.

Daily Gratuities: Tips are taken care of, allowing your
family to relax and enjoy the service delivered by Celebrity’s crew.

You can also upgrade to one of two packages. Elevate includes unlimited premium drinks and adds $200 per person in shore excursions while Indulge includes the Elevate amenities plus unlimited streaming Wi-Fi and up to $400 per person in onboard credit.

All guests in The Retreat—Celebrity’s vacation concept featuring stunning all-suite accommodations and all-exclusive experiences, including a private restaurant, lounge and sundeck, and a dedicated team of butlers and concierge staff—will receive the same amenities as the Indulge package at no additional charge. Captain’s Club members will also find new perks and special onboard experiences with a re-invented program.